When you’re a freelancer, it’s only natural for you to want to spend all of your time doing the thing people are paying you do – such as writing, graphic design etc.
It’s common to feel as though to be actually “working”, you need to be doing
Because as a freelancer, you’re not just some person, in your house or coffee shop working in solitude. YOU are a business.
When you approach new clients, you are marketing the business of YOU. And to be a successful freelancer, you need to make sure that they are working on the business side of things as much as you’re doing the work itself.
In today’s blog post, I’m going to be taking you through 10 reasons why you need branding as a freelancer.
1. Knowing Who You Are
So first of all, you need to make sure that you know yourself well. No who you want to be, or who you’d prefer to be – but who you actually are. Get to know yourself. Think about what represents you. All of this will help you to create the brand image for your freelance business.
2. Knowing Your Value
At the same time, you need to know your value and what makes you great as a freelancer. So think about it. What can you do that nobody else can? Or what are you good at? Make sure that you identify what you bring to the table and why your clients are going to want to work with you over anyone else.
3. Understanding Why You’re Different
Now that you’ve thought about the first two questions, you need to bring your answers together to get your kind of brand personality. Your traits. Your characteristics. Because these answers are why you’re different. They’re what you can offer. And they are going to form the basis of your brand.
4. Creating A Visual
Then next, you need a visual. For this, you might like to hire a graphic designer. Think about what kind of colors and text will represent what you do best. What will appeal to your audience? And how you can get your image across in the most effective and engaging ways using visuals.
5. Establishing A Voice
The next step is to think about how you speak. And yes, this can mean in the physical sense. Because how you talk as a person can become your brand. But, in order for that to happen, you need to be able to define your brand voice. How does your brand sound? What kind of language do you use? All of this is essential for brand building.
6. Staying On Brand
Then, as you’re starting to put all of this into practice, you need to make sure that all that you do is ‘on brand’. From tweets that you write to blog posts to Instagram images, they all need to really establish who you are as a person. This is the power of brand building and where it all comes into effect. Sure, it can take a little getting used to, but it’s going to be absolutely worth it when your efforts are starting to look professional.
7. Having Brand Guidelines
To help you to do just that, you may find that having some kind of brand guidelines in place is a good idea. This could be a document that you refer to, or it could even be a series of templates that you turn to. And yes, you can get template management assistance if you have absolutely no idea how to do that. Essentially here you’re looking to make sure that you’re just keeping the brand alive across the board.
8. Being Consistent
So then the next thing that is going to be crucial for making your brand stick, is consistency. And this is across all angles. You can’t change the voice or the font or the colors – unless you do a rebrand. Instead, you need to really keep pushing the same brand in order for it to take effect.
9. Harnessing Your Brand
But then also, you need to make sure that you’re able to really take the brand that you’re building and do something extra special with it. After all, that’s why branding is so brilliant. Here, you’re going to want to make sure that you’re able to make sure that your brand shows off who you are and what you’re doing. Think about what you need to do here to get your brand to do the talking. Most of the time, this is all about actually pushing your brand out there with everything that you do. So get started on this right when you’re putting the brand together from the start.
10. Reinforcing Your Brand
And then finally, you’re going to ant to make sure that you’re taking what you’ve built and you’re reinforcing it. Yes, this is kind of like staying consistent and checking in with those brand guidelines. But then also, it differs in terms of that you need to stay in keeping with the brand.
With any company you work with, with who you hire, with who you affiliate yourself with – make sure that all of it works with your brands and really push your business to the levels of success that you have always dreamt of.
Until next time,