7 Tips and Tricks to Increase Visibility as a Small Business

When it comes to running your own business it’s important you’re doing everything you can to stay visible.

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Having good visibility will not only allow you to grow your customer base, but it will also allow you to build a brand that is instantly recognised by many.

Essentially, without any visibility your business has the potential to get lost in all of the noise, often causing it to fail within it’s first few years. To help you avoid this, here are 7 top tips to help increase your visibility as a business:

– Create A Solid Social Media Plan For Your Business

Social media is definitely one of the best ways to increase your visibility as a business, especially if you know your customers are most likely to be using at least one of the major social media channels. To create a social media plan you need to consider which channels are best for you, then take a look at how your target audience use them. Think about the type of posts they engage with, what they like and how they go from being a follower to a customer. Once you have this, you will be able to create a list of posts you can create in order to attract an engaged following. For a guide to creating your social media plan, you can visit this site here.

– Use PPC To Increase The Number Of Visitors To Your Site

If you’re looking to bring more people to your site you can use Pay Per Click advertising on Google. Using their dedicated Adwords software, you can target people that are searching for keywords on your site. You get to set the keywords, set the text that they see and set the overall budget, giving you complete control over the advertisements you post. With your site appearing within the top few search results, you’re more likely to receive more visitors to your site.

– Use PPC To Increase Your Followers And Engagement

As well as using Pay Per Click advertising on Google, you can also use it when it comes to social media. Not only can you drive traffic to your site, but you can also increase your engagement and your followers on social media too. Usually, this is a little more affordable than Adwords, but depending on the needs of your business you need to decide which one is more beneficial to you. The results on Adwords are a lot more targeted, but the engagement figures on social media can be much higher. For a guide to deciding which PPC is best for you, you can visit this site here.

– Master SEO Basics To Increase The Search Results You Appear In

Another great way to show up in search results is to master the basics of Search Engine Optimisation. Whilst it may not be one of the most simple things to learn, SEO allows you to make changes to the content that you publish, all of which encourages Google to show you at the top of their search results. There are a lot of factors that you need to take into consideration, competitors being one of them, but more often than not people have some incredible successes from improving their SEO.

– Think About Taking Courses To Improve Your Sales And Marketing Skills  

Another great way to increase your visibility is to take an online sales training course. Not only will this give you the skills you need to be able to sell to your potential customers, but it may also give you the skills you need to make your business more visible in your industry. The more you sell, the more people start talking about you so ultimately, it creates a knock on effect.

– Create A Stunning Easy-To-Use Website That People Keep Coming Back To

Although this may not actively increase your visibility, it’s a great way to keep people coming back to your website and to keep them talking about it. Creating a stunning and easy-to-use website should be the main priority for anyone operating online, especially if that’s where you want most of your sales to come from. For tips and tricks when it comes to creating a great website, you can visit this site here.

– Consider Hiring A Public Relations Team To Help With Local And National Press

Finally, if you want to increase your visibility on a large scale in a short amount of time, you may want to consider hiring a public relations team. Although this is probably the most expensive option, it can also be one of the most effective ones. Essentially, your PR team will create opportunities for you to appear in local, national and international press, surrounding topics that surround the industry you’re in. It helps you increase your profile as an expert, and spreads the word about your business.

Are you trying to increase your visibility as a small business? What changes can you make to your business? Is there anything you are already doing and seeing results from? Let me know in the comments section below.


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